Loyalty programs have long been a staple strategy for businesses seeking to enhance customer engagement, retention, and acquisition. In the United States, these programs have witnessed a dynamic evolution, spurred by changing consumer preferences, economic fluctuations, and technological …
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The Power of Card Linking Technology
Identifying and rewarding customers for in-store purchases has been one of the most challenging activities for merchants to-date…until now. Learn more about how modern merchant networks operate and card linking technology is revolutionising customer engagement. …
Loyalty Programs: Why the Transaction is the Moment of Truth
(SYDNEY, 15 November 2021) - OpenSparkz writes an industry white paper for the Australian Loyalty Association (ALA). Summary Customer loyalty is fundamental to B2C marketing strategy, and loyalty programs are commonplace - there are more loyalty memberships in the world than …